MTV is the dynamic, vibrant experiment at the intersection of music, creativity and youth culture. For over 28 years, MTV has evolved, challenged the norm, and detonated boundaries - giving each new generation a creative outlet and voice that entertains, informs and unites on every platform and screen.
MTV is re-launching and refreshing the brand in Serbia/Croatia/Slovenia and across the former Yugoslavia region in 2009, as evidenced by its campaign, “Moj MTV.” The campaign highlights the positive changes MTV is making on air, on line, and on the ground so that its audience, individually and collectively, will again identify and interact with MTV as their own.
As part of this effort, MTV is expanding its activities in Serbia and Croatia - beefing up its offices in Belgrade and Zagreb and deepening its relationships with key actors in both countries. At the same time, it is maintaining its essential presence in Slovenia, and exploring ways to further develop MTV in Bosnia and Herzegovina, Macedonia, and Montenegro.
With new state-of-the-art technology, MTV also has launched separate “feeds” for Serbia, Croatia, and Slovenia, meaning that on air graphics, versioning of programs, and advertising breaks will be in the language specific to the specific market. This provides greater advertising relevance to both the consumer and the advertiser, resulting in more effective and valuable marketing for both.
Those tuning in to MTV in 2009 have already noticed a brand new graphic look and feel to the channel, with bright new colors, edgy titles and promos, and new MTV identifications running the gamut from artistic to hilarious to puzzling. With this fresh new look, MTV launches its new fall schedule in September and October, with programs including Paris Hilton’s My New BFF, Nitro Circus, Exiled, Dogg After Dark, and many more.
A critical, substantive part of MTV’s new approach in the region is a refocus on the “M” in MTV – Music. MTV is ramping up its support for and broadcast of videos from each country in the region, and giving young artists real and sustained exposure for their music– both within their country and out to their neighbors. As a result, viewers are seeing and hearing more local and regional music, and discovering more foreign artists than ever before.
MTV also is supporting live music events and filming live music from regional artists – for example, on its new show MTV Express, viewers will see artists of all kinds performing their songs live in unusual locations. Further, every Monday night MTV is premiering a new video from the region, and then featuring that video in its daily rotation. MTV will continue to explore exciting ways to work with musicians and video producers in the near future which will improve the quality and increase the quantity of videos to exciting new levels.
And we are back online, with a vengeance! This fall sees the launch of three brand-spanking new MTV websites in the region, mtv.com.hr, mtv.rs, and mtv.si, with more to follow.
New programs, new music, a new look, new websites, a new structure, and a new attitude – the real MTV has arrived! Connect today!